Newly-required online public disclosures of TV ad spending show some interesting last-week decisions by the Republican Senate candidates in Missouri.
None of Kansas City's 4 major commercial stations -- KMBC, KCTV, KSHB, and WDAF -- show any spending from Rep. Todd Akin in the campaign's final week. Akin, of course, won.
John Brunner, on the other hand, brought the checkbook. He spent $125,000 on Kansas City TV ads in the last week, NOT counting KMBC, whose bills to the Brunner campaign are hard to decipher.
Brunner bought 57 30-second ads on KSHB, costing $51,786. Of that total, nearly half -- $24,000 -- went for just 4 30-second ads on the Olympics, in prime time, at a whopping $6,000 each. Sarah Steelman bought just one 30-second spot during the games, also paying $6,000 for the time.
All in, Steelman spent $12,282 with KSHB for 13 commercials, including the Olympics spot, in the final week.
Brunner bought 87 ads on WDAF, spending $27,098. The records don't reflect any Steelman buys at the station.
He purchased 97 spots on KCTV, at a cost of $46,130. Again, there are no records for Steelman or Akin at the station.
Steelman spent $9,388 with KMBC, the records show. Brunner's KMBC spending wasn't completely clear -- the documents are in an unusual format. The buy appears roughly equal to the spending at the other stations, but we can't be sure.
For TV junkies -- the impact of the Olympics is huge. WDAF got $750 for a 10 o'clock news spot during the week, while the Oly spot went for $6K.
Akin may have bought time on smaller over-the-air stations here or on cable. This is just a check of the four major network affiliates.