Sarah Palinâ€™s new show isnâ€™t about politics. Not exactly. But it is tactically clever.
â€œSarah Palinâ€™s Alaskaâ€ made its television debut Sunday night, just weeks after an anti-incumbent, anti-Washington wave in the 2010 election. She is successful in doing what campaigners have been attempting all season: Showing voters sheâ€™s not just a politician.
â€œFamily comes first, itâ€™s just got to be that way,â€ Palin said in a preview.
Itâ€™s becoming increasingly popular for politicians to also be TV celebrities. Has Sarah Palin discovered a new type of campaign ad?
Voters who tuned in might remember the outdoorsy, cupcake-making version of Palin next time she runs for public office.
â€œAlaska. I love this state like I love my family,â€ Palin said in the first episodeâ€™s opening sequence of clips.
The eight-part series airs on TLC, which is owned by Discovery Communications. But itâ€™s not just some documentary-style nature program. Despite what Palin says, it really is reality TV.
Although, Palin literally climbed a snowy mountain and went salmon fishing next to fighting bears, much of the time, cameras were just following her around the house. And everything was set to a soundtrack, of course.
Only a few minutes of the episode showed Palin working. She shot a video for Fox Newsâ€™ â€œThe O'Reilly Show.â€
Palin also dished about her new neighbor, who is allegedly spying on her family and writing â€œan ugly bookâ€ about her.
â€œItâ€™s just none of his flipping business,â€ Palin said on camera.
Leading up to the premiere, the show had some serious promotion, including a long feature in The New York Times.
It's getting Palin attention, and this is just the beginning. It doesn't matter that the show isn't about politics. Itâ€™s still gives her momentum should she run for office in 2012.
â€œSarah Palinâ€™s Alaskaâ€ airs at 7 p.m. Central Time Sundays on TLC.